Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company Stat counter
Its research arm, Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.

 

“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.

“Mobile compatibility is increasingly important not just because of growing traffic but because Google favors mobile friendly websites for its mobile search results.” He pointed out that Google recently launched a tool where businesses can test their website mobile performance.

 

Despite the rapid growth of mobile devices, desktop is still the primary mode of internet usage in mature markets such as the US and UK. However, Cullen warned, “Post-Brexit, UK businesses should be aware, as they look to increase trade outside the EU, that India for example has over 75% internet usage through mobile devices.”

 

In the UK desktop is on 55.6% with mobile and tablet on 44.4%.

 

In the US desktop still accounts for 58% of internet usage compared to 42% for mobile and tablet.

Other individual country stats available at: GSStatscounter.com

 

StatCounter Global Stats data is based on over 15 billion page views per month to over 2.5 million websites. Further information: http://gs.statcounter.com/faq

StatCounter’s (http://statcounter.com) core business is to provide companies, agencies, bloggers, self-employed and charities with data to measure activity on their website, blog or forum. Key features include a free option, ease of use, independence and ability to view individual visitors in real time.

We just added spin to win games so you can now engage your customers while seamlessly collecting their data via their mobile device. This is a win win for everyone involved. We will have a video in a few days explaining how you can use what we call gameification to create more revenue and engage customers any where they are.

1. Timing is everything.

One of the biggest factors in SMS marketing is timing. Not only does timing effect the overall success of your campaign, but it also lets your consumers know if you are a considerate human being or not.

Early morning and late night texts are never welcomed with open arms, even in the personal text messaging world. Keep that in mind the next time you’re thinking about sending out a SMS burst at 3 in the morning.

2. Quality over quantity.

It’s never fun to be bombarded with text messages on a daily basis, especially when those text messages are trying to push you into buying something.

Don’t get me wrong, you can send out special offers and coupons to consumers as much as you want. Just keep in mind that there is a way to promote yourself tastefully.

Simply put, don’t over do it. Try and stick to the golden rule of one text blast per day. Your customers will appreciate the communication without feeling like they’re being overwhelmed at the same time.

3. Word your messages wisely.

Remaining professional and maintaining an intellectual tone within your messages being sent out is a major key in terms of SMS marketing.

Withholding from using inappropriate or offensive language in your burst messages will allow for a more successful campaign altogether.

4. Don’t be predictable, variety is the spice of life!

Changing it up from time to time never hurts in the field of marketing. People generally appreciate some creativity and diversity, especially when it comes to advertisements.

Not only should you express creativity within your burst messages, but you should also change up what you’re sending out to your customers.

Updates, coupons, or even notifications about your business are just a few examples of things you could be sending out to your clients.

5. Build your client list carefully.

It takes a long time to build up a client list on a larger scale. It can take weeks or even months to grow a list of contacts for your SMS campaigns.

The trick with this is to stay patient. Don’t purchase a list of contacts to send your burst messages out to from a third party source because, odds are, the leads will be stale.

Build up your customer list the old fashioned way and do it yourself. It may take some time, but it will be worth it in the grand scheme of things!

6. Introduce yourself in EVERY text.

One of the biggest mistakes people make in the field of text message marketing is omitting who they are and what they are promoting in each and every text they send out.

You may think that once you’ve introduced your business or product to consumers in your first message that you don’t have to in your future messages, but think again.

Truth is, you should always assume that your customer doesn’t know everything there is to know about your business or product.

Make it a point to introduce who you are and what your promoting in every single text message you send out.

7. Don’t give up!

The most important thing to remember in the field of SMS marketing is that it’s a game of trial and error.

If your first campaign didn’t go according to plan, try and learn from the mistakes you made in order to improve on your next one.

Overall, the more you practice the better you will get at it. So keep sending out campaigns and you will receive the successful results you truly deserve in no time!

PowTown – present your content as an animated branded video.

PowToon Engaging Content“Communicate with colleagues and clients in an unexpected and refreshing way by using PowToon’s Ready-Made Templates for plenty of business situations. It’s as easy as making a PowerPoint presentation and as impactful as a viral video.” – PowToon

 

Magisto – iOS and Android app that lets you add audio to your photos and videos to share with any audience.

Magisto engaging content“Magisto automatically turns your everyday videos and photos into beautifully edited movies, perfect for sharing. It’s free, quick, and easy as pie! Magisto selects the best parts of your videos and photos, adds your chosen music, themes,
and effects, and splices them into beautiful little movies.” – Magisto

 

WeVideo – video editing with cloud access, animations, voiceovers and licensed music to create videos you can share on your website, YouTube, or social media.

WeVideo engaging content“WeVideo is a powerful and easy-to-use cloud-based collaborative video editor. Advanced features with a simple interface. You don’t need to be a professional to create great videos.  You control the look of your video, including transitions, fast/slow motion, green screen, and more!” – WeVideo

 

Slideshare – convert long form posts or webinars into slide presentations with this LinkedIn owned tool.

Slideshare engaging content“Show what you know through a presentation, infographic, document or videos. Visual formats help you stand out and resonate more with your readers. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search” – SlidesShare

 

4Screens – create interactive content such as polls, contest or live Q&A and monitor engagement with real-time tracking.

4screens engaging content“Create interactive content in a snap! Generate and profile higher quality leads. Boost your content with interactive tools and engage users. Drive traffic to your website. Use customer feedback and unique insight. Create smart quizzes, polls, and surveys in a minute – intuitive and effortless panel with unbelievable possibilities. Easily embed and share your interactive content with any network– no coding skills and additional features required.” – 4Screens

 

Audacity – open source you can download to cut, copy and mix your podcast with software that lets you record audio and add your own audio effects.

Audacity engaging content“Audacity can record live audio through a microphone or mixer, or digitize recordings from other media. With some sound cards, and on any recent version of Windows, Audacity can also capture streaming audio. Import sound files, edit them, and combine them with other files or new recordings. Export your recordings in many different file formats, including multiple files at once. Easy editing with Cut, Copy, Paste and Delete.” – Audacity

 

Podbean – iOS and Android apps with podcast hosting that let you easily create and share podcast.

PodBean engaging content“Podbean.com is an easy and powerful way to start podcasting. Everything You Need to Create, Manage & Promote Your Podcast!  Easy uploading and publishing tools, stunning templates, custom domains, social & promotional tools, embeddable podcast player, monetization tools and more.” (Free to start and then $3 a month) – PodBean

 

Piktochart – create detailed infographics with charts and interactive maps or convert long infographics into SlideShare multi-slide presentations.

Piktochart engaging content“Take your visual communication to the next level, without hiring a professional designer. Turn heads and captivate viewers with beautiful visuals. Watch your site SEO and blog traffic soar with the use of infographics. Increase brand awareness through easy-to-digest graphics.” – Piktochart

 

Canva – Thousands of templates to help you create infographics, presentations, report covers, social media images, ads, and other enhanced content you can use for link bait.

Canva engaging content“Design with millions of stock photographs, vectors, and illustrations.  You can even upload your own.  Photo filters to edit your photos or get advanced with photo editing tools. Use icons, shapes, and elements with ease.  Choose from thousands of elements for your designs.  Access a great selection of fonts perfect for every design.  The best way to understand Canva is to try it!”  – Canva

 

Playbuzz – create quizzes, video snaps, list, or countdowns and embed them on your web pages or share them on social media.

Playbuzz engaging content“Use of our platform and publishing tools is 100% FREE! You can create, embed items on your website and play as much as you like. Playbuzz’s content formats are optimized for maximum social interaction and sharing, so don’t be surprised if your audience starts to grow in numbers and engagement performance once you start publishing with us. And don’t worry – any time a user clicks on a Playbuzz-powered share button on an item embedded on your site, their social post will link back to your hosted page.” – Playbuzz

 

All of these content creation tools are free, and I want to encourage you to try them out and see what works well for you.  If you come to find that you have a knack for creating infographics or publishing podcast most of them have paid plans that let you do a whole lot more with your new found skills.